Good quality, relevant and helpful content, now more than ever, is key to digital marketing success. The saying ‘Content is King’ wasn’t coined for nothing after all! Great content enables you to reach specific target audiences with the useful information they are searching for. Delivering excellent content is a subtle gesture which shows a willingness to help readers and, as a result, attracts them to your site, assisting rather than interrupting their journey and encouraging them to interact with you.
Whatever the size of your business it is likely that you will have content available. Whether it is already written and on your site or waiting to be uploaded, just being planned or still in the heads of your experienced team. So, what do you do with it all and how do you make the most of it?
Content is a valuable resource and can add value repeatedly and across platforms if it is managed, optimised, repurposed and updated effectively. However, you may find that your content pile feels a little daunting even to think about. With no specific content focus, aim or purpose, the ‘thing’ that’s meant to be ‘king’ can feel overwhelming and unmanageable.
The answer is content audits. Content audits are a hugely valuable part of any content strategy and can help you evaluate your content marketing strategies, giving you the opportunity to organise everything you have on record and help clarify your plans for additional content. In a time where marketing is striving towards a digital future, the importance of a structured content audit for successful content marketing growth has never been so apparent.
What is a Content Audit?
A content audit is an organised documentation of all content created on your site, giving you the opportunity to analyse, purpose and optimise existing content for maximum growth. Once you’ve collated all your content you can take a step back, see what areas are a bit thin, those that need focussing on and from there decide your next steps. That might include optimising, updating, creating, repurposing or maybe even deleting content to streamline and improve your content marketing efforts.
When conducting a content audit your goal should be to seek opportunities where you can further resonate with your target audience. In other words, making sure you are answering the questions your potential customers are searching for help with. Your content can address audiences’ concerns, queries, and questions, attracting them through centring the focus on their needs as opposed to your business. A visitor that feels helped and supported has already started to form a relationship with you.
Content audits can also help you improve your site reach with effective SEO techniques giving you a better understanding of optimisation opportunities and highlighting where errors, such as broken links, should be fixed, to not only improve your site’s SEO but user experience too.
By understanding what your target customers are searching for online you can provide the right content for them at the right time. In order to be clear on at content you need to be delivering you should have a good understanding of what they are searching for. Useful tools such as SEMrush or Answer the Public help you discover what people are searching for online by gathering data on different search terms being used around a specific topic. This allows for a better understanding of the content that should be created in order to target your specific users.
By ensuring that targeted keywords are implemented where relevant and meta data is optimised your content will perform better and rank higher in search results. Performing well on SERPs (Search Engine Results Pages) will transform the success of your content and deliver new and better qualified leads int your sales funnel.
So, what should I do with it?
With all the quantitative information in your hands and the right questions asked, you can move to the qualitative side of the audit, where we’ll take an in-depth look at the URLs chosen by you during the quantitative analysis.
After selecting a relevant percentage of content to inform your qualitative content audit, you will provide information to the URLs according to their target persona, shareability, quality, and redundancy. Do include voice and tone notes, as well as comments and suggestions related to conversion and UX possibilities for the page.
Improved User Experience
A quality Content Audit will be responsible for improving the User Experience by determining new CTA’s (Calls-To-Action) for each article, post, or page. Having a better understanding of the audience persona will also allow you to create better internal linking to make sure the reader gets the best information and experience possible without having to leave your website.
Improve Content Performance
Low-performing content and thin pages (the ones with less than 300 words) can be updated or deleted in order to improve the overall performance of the website. Sometimes it’s possible to determine how different pages cannibalize the keywords, in this case, it’s sometimes worth it deleting one of the pages while upgrading the other one.
Identify Content Gaps
Your website talks about how great the product is but it doesn’t mention exactly what it does? Take a look at questions being asked on search engines to make sure you’re actually answering all of them. Identifying content gaps will lead to better internal linking and new pages being featured on the SERP.
Improve Existing and Future Quality
That blog post from 2018 is still performing well? Maybe it’s time to breathe new life into it, with the inclusion of videos, images, graphs, and more information this content can keep a healthy and improved life. And now that you understand exactly what your audience is looking for it’s time to create new content that talks directly to their needs and wants.
What’s worth keeping, reusing, and repurposing?
Open your spreadsheet, take a look at both the qualitative and the quantitative analyses, or, even better, make a pivot table to help you report and analyze the trends. Take a look at the low-performing content and the URLs that you have graded as having low “shareability, quality and redundancy” and consider what is worth keeping, reusing, improving, or deleting.
How do you decide what’s worth keeping or deleting? Take another close look at the URLs, think if there’s something that could be improved, maybe take the E-A-T approach to decide if the content is good and worth living. When you work with enterprise sites, E-A-T principles can guide those updates.
You can also make connections between the content you currently have. See how they connect to each other. Maybe you can implement a ritual offering, where posts with dire performance that touches on the same topics as high-performance ones are deleted. You can transfer some of its content to the high-performance one as a way to repurpose parts of it and upgrade something that was already good.
Cathy likens un-inventoried, unaudited content to a library without a catalog. You can’t manage your content – keeping the whole collection fresh, useful, findable, and relevant – if you don’t know what you have.
How often do you audit your content? Who does it? What are the most important things you assess to support your business goals? How much tweaking do you do while auditing? (It seems to me even quick fixes could drag you down to the bottom of a content bog.) Please share what works for you in a comment.
Sign up for our weekly Content Strategy for Marketers e-newsletter, which features exclusive stories and insights from CMI Chief Content Adviser Robert Rose. If you’re like many other marketers we meet, you’ll come to look forward to reading his thoughts every Saturday.
Your CliftonStrengths can empower the 5 elements of your wellbeing — career, social, financial, community and physical. But how does this happen if you are struggling in one or more of these elements? If you have Positivity, Appendix 1 of Gallup’s Wellbeing at Work book has Strengths Insights and Action Items that can move you from struggling to thriving as you apply your Positivity talent to fuel your wellbeing. Join Jaclynn Robinson and Jim Collison on this CliftonStrengths Podcast to discover how.
Jim Collison 0:00 I am Jim Collison, and welcome to the CliftonStrengths Podcast. On this podcast, we’ll be covering topics such as wellbeing, teamwork, professional development and more. Now enjoy this episode.
Jim Collison 0:10 In this CliftonStrengths Podcast, we’ll look at the Strengths Insight and Action Planning items from Appendix 1 in the Gallup book Wellbeing at Work one theme at a time, and today’s theme is Positivity. If you’re listening live, love to have you join us in our chat room, just the link right above me there for your questions. Or if you’re listening after the fact, you can send us an email: [email protected] Dr. Jaclynn Robinson is our host today. She works as a Gallup Learning and Development Consultant and was the primary contributor to Appendix 1 in the Wellbeing at Work book. And Jaclynn, always great to be with you. Welcome back.
Why Are Keystone Habits Important?
Charles explains how keystone habits can change your life with a simple example: exercise. Let’s say you decide you want to lose 30 pounds, so you make an exercise plan and start hitting the gym three days a week. When you sit down for dinner after working out, you find yourself reaching for the salad mix more often than the leftover pizza.
And since your eating habits are changing, you become more conscious of what you put on your grocery list. You start to choose more fresh foods and limit impulse buys (like your favorite ice cream or candy bar) during your trips to the supermarket. Before you know it, you’re even sleeping better because you’re tracking your sleep schedule.
See what’s happening? What started as just a simple exercise routine (the keystone habit) caused a ripple effect of other (secondary) positive habits. And secondary habits don’t necessarily have to be related to the original keystone habit. Charles shares that research has found that people who start exercising regularly also improve in other areas of their lives. He points out that better habits, like using credit cards less (or not at all) and doing the dishes more, are possible unexpected bonuses of developing a keystone habit.
“When you start to change a habit, it sets up this chain reaction,” Charles said in his interview with EntreLeadership. “Both on the job and on the home front, keystone habits get you focused on one area you can improve and lead to progress in other areas.
Keystone habits tap into something you care about deeply, and they’re powerful enough to trigger secondary habits. Because you’re working on yourself, the secondary habits you didn’t even mean to create start appearing in both related and unrelated areas of life. And just like that, these habits have become a part of your everyday life through what Charles calls a habit loop.
What Is a Habit Loop?
A cue: a trigger telling your brain to act on something. Cues can be centered around a location, time of day, emotions, people around you, or a previous action. For example, a stop light turning red is your cue to stop.
A reward: something that satisfies a craving that we may or may not know we have. This can look like sitting down to watch a TV show after cleaning the house or something as simple as getting a snack when your brain tells you you’re hungry.
A routine: the actions you take triggered by a cue to get a reward. If you want to feel awake by the time you get to work in the morning (reward) because you’ve noticed you barely get anything done before lunch (cue), your routine might look like going to sleep earlier the night before and eating a balanced breakfast when you wake up. If you write down your routine, you’re more likely to stick to it. And be sure to post it where you’ll see it every day!
We all use habit loops every day—even if it’s as simple as making that first cup of coffee in the morning to become a functioning human again. These loops can become so unconscious and engrained in our lives that they help us complete some tasks automatically (even complex ones)—like when you go on autopilot driving home and safely roll up to your driveway.
Putting the fun back into sex
Be adventurous. Maybe you’ve never had sex on the living room floor or in a secluded spot in the woods; now might be the time to try it. Or try exploring erotic books and films. Even just the feeling of naughtiness you get from renting an X-rated movie might make you feel frisky.
Be sensual. Create an environment for lovemaking that appeals to all five of your senses. Concentrate on the feel of silk against your skin, the beat of a jazz tune, the perfumed scent of flowers around the room, the soft focus of candlelight, and the taste of ripe, juicy fruit. Use this heightened sensual awareness when making love to your partner.
Be playful. Leave love notes in your partner’s pocket for him or her to find later. Take a bubble bath together—the warm cozy feeling you have when you get out of the tub can be a great lead-in to sex. Tickle. Laugh.
Be creative. Expand your sexual repertoire and vary your scripts. For example, if you’re used to making love on Saturday night, choose Sunday morning instead. Experiment with new positions and activities. Try sex toys and sexy lingerie if you never have before.
Read poetry to each other under a tree on a hillside. Surprise each other with flowers when it isn’t a special occasion. Plan a day when all you do is lie in bed, talk, and be intimate. The most important tool you have at your disposal is your attitude about sexuality. Armed with good information and a positive outlook, you should be able to maintain a healthy sex life for many years to come.
This is an easy way to reflect on the bright spots of your day. Journaling can also help you realize the points in which you can improve. For example, if you tried a new recipe that turned into a fluke, journaling can help you reflect and potentially empower you to try the recipe again with a few tweaks. It is an excellent way to work out any kinks that you may have overcome throughout your day.
Getting stuck in a rut happens to the best of us. We wake up, go to work, come home, cook dinner, sleep, and repeat. If you feel like you’re in this endless cycle, you can easily revamp your lifestyle with changing things up a bit. One idea is to go out to dinner once a week to a place you’ve never tried before. Change your routine, change your life.
Identify your dreams.
If you do not have a dream to work towards, working hard all of the time can burn you out. Setting a list of big yet obtainable dreams can keep your motivation and spirits high on those late nights and early mornings. You can even post a few pictures of your dreams around your bedroom as a constant reminder that the best is yet to come.
Until you take control of your life, you will have no means of improving your life. You can get and maintain control by identifying your major stressors and evaluating how you can reduce or eliminate these stressors. Sometimes you can even use the stress to your advantage. For example, if you have an essay due at 12 AM, you will most likely work diligently and without interruption. As long as you feel in control, success is yours for the taking.
What Are SMART Goals and SMART Goal Examples?
S.M.A.R.T. goals are goals that are written to conform to the following criteria: Specific, Measurable, Achievable (or Attainable), Realistic (or Relevant), and Time-bound. The S.M.A.R.T. process was initially a management concept that was presented as a SMART way to create management goals as well as objectives. It was written in the following manner:
Without following the SMART system, they may be vague goals or just mere resolutions  . Setting SMART goals will enable you to examine your goals more carefully. This way, you can give them more structures that can be easily tracked and implemented.
By identifying each element you’ll know which tools and actions you need to reach your goal. This specificity is very important. Secondly, when you reach these milestones, it will boost your confidence to go further on!
Measurable goals pinpoint precision , They answer questions starting with “how.” Measurable goals also help you figure out if you’re headed in the right direction and, if you’re not, to help you re-align yourself in time.
Attainable goals stretch the limit of what you think is possible. While of course not impossible, they are challenging to complete. Thus, they push you out of your comfort zone and into the realm of ambitious possibilities. The key to creating achievable goals is to take a close look at your current life and set an objective that is slightly beyond your reach.
Relevant goals focus on what you truly desire. They are the exact opposite of inconsistent or scattered goals. These are aligned with the ongoings of your life: your career, relationships, desires, etc.
deadlines . Time-bound goals keep you grounded and challenged at the same time. The key to making sure you accomplish your goal within the deadline is to plan it backward from the deadline, working out the details as you go.
Everything you need to know about the college application process.
The college application process is pretty standard at most schools. Typically, you take the required tests, write a personal statement, then submit your application. You should keep an eye on your email, in case a school requests additional information as they evaluate your materials.
For many prospective students, visiting a college campus is a good first step in the application process. Everything you’ve learned in school and experienced in your life has taught you how you learn best and where you’re likely to feel comfortable. You should lean on this wisdom as you evaluate your scholastic options.
First, take that knowledge for a test drive. Ninth- and tenth-graders can learn more about life on a college campus by taking a "gas-tank tour" of nearby schools. Most students in the U.S. are within a day’s drive of at least a few colleges, and those schools are a good place to begin your search.
You should try to visit a variety of schools. Consider large and small colleges, schools that excel in subjects of interest, and campuses rural and urban. Keep a record of your feelings about each campus and school style. If you can’t physically visit a target school, check out its website: There, you can often find virtual tours, campus pictures, curricula listings, and testimonials from current and former students.
As you explore your options, you’ll develop a better feel for your ideal college. You may even find that you like a different kind of school than you expected; that’s very normal at this stage. Finally, try not to worry if you don’t know everything you want right away. Over time, your family, counselors, and advisors can help you hone in on the right school as you narrow your list.
The college application process: Step-by-step
It’s a good idea to start the college application process several months before application deadlines, especially if you have other obligations like school or work. Many high school students start their applications in the summer before their senior year, or fall of their senior year . If you include standardized tests, this process can begin in your junior year.
1. Know your application deadlines.
At the very beginning of your college application process, you won’t have to know exactly where you want to go. But having a sense of when applications are due for colleges you’re considering will be beneficial. Make a list of deadlines for schools you’re interested in, and keep it handy throughout the process. Many schools have early January deadlines.
Don’t know where to start? Try making an appointment with a school counselor or talking to a trusted teacher. They might be able to provide you with some guidance around what kinds of universities to look into, depending on your preferences.
2. Sign up for standardized testing.
Many students take the SAT or ACT for the first time in the spring of their junior year. This leaves them time to take the test again if they want to improve on their results. The latest you’ll want to take standardized tests for applications due in January is the fall of senior year.
Some students choose to sign up for standardized test practice courses, work through test prep books, or use online resources. Some resources, like the Khan Academy’s SAT personalized practice program, are free. The College Board recommends taking at least six to 20 hours to study for your first SAT .
How much is the SAT or ACT?
It costs $55 to register for the SAT, $65 for the ACT without the writing portion, and $85 for the ACT with the writing portion. The good news is that you could qualify for fee waivers for both tests. Approach your school counselor to help secure the waiver. If you’re eligible, you’ll also be able to apply to over 2,000 colleges that accept application fee waivers for free.
3. Start your personal statements.
If you’re applying through the Common App, you’ll likely be able to use one personal statement for multiple schools. Some schools may have another essay prompt you’ll have to answer in addition to the Common App prompt.
What is the Common App?
The Common Application, colloquially known as the Common App, is an organization that provides a way to apply for many different colleges using one application. The Common App reports nearly 900 member colleges.
4. Ask for letters of recommendation.
Ask for letters of recommendation a few months ahead of your application deadline. This is because teachers might be swamped with letter of recommendation requests towards the end of the year. You’ll want to give them plenty of time to prepare the letter and collect any information they need from you.
Teachers might ask for your GPA, a copy of your transcript, or perhaps even a draft of your personal statement—information they could use to get to know your strengths and motivations. Ask them what they might require when you ask for a letter of recommendation.
5. Submit your transcripts.
Most colleges require official school transcripts to see how you performed in academic settings. This includes your high school transcript, as well as transcripts from any other academic institutions you might have attended, like community college.
If you’re still in high school, visit your guidance counselor to request to send your high school transcript to the colleges you’re applying to. If you’ve already graduated high school, you’ll generally have to fill out a transcript request form online or in person. Contact your former school or school district for directions.
6. Fill out your application.
Don’t forget to take some time to fill out the application itself. The application might ask for general information like your extracurricular activities, parent or legal guardian information, and any honors you have received.
7. Double-check and submit your application.
When the application deadline is approaching—perhaps a week away—double check the application to see if everything you need has been uploaded or submitted. If there are letters of recommendation that haven’t come through yet, gently remind your letter writer of the approaching deadline.
I don’t think I’ll be able to make the deadlines in time. What should I do?
If you don’t see yourself making the early January deadlines, don’t panic—you still have several options. Many colleges have later deadlines or offer rolling admissions; look through a list to see if you’re interested in any. Community colleges might also offer more flexible deadlines, or allow students to start in the spring semester.
Do Your Research
Nothing will send you to the bottom of the pile faster than a rushed application, and getting details wrong demonstrates a lack of care. Take the time to fully research your prospective schools. Browse their websites, review their mission statements and unique characteristics, and review faculty profiles for the department you plan to attend.
The personal essay component is often the most important part of your application. Consider the prompt as an opportunity to appear genuine and authentic while showcasing your writing and critical thinking skills.
Admissions officers are most interested in how you describe yourself — your experience, qualifications, and future goals — and taking a thoughtful, reflective approach demonstrates your potential for academic success. Check out our guide on how to write a successful college application essay.
But, before I show you how they increased their conversions by 20%, which, for Walmart Canada easily means making another million bucks, it’s time to establish some definitions that you can use to work through this conversion rate optimization guide.
“In internet marketing,conversion optimization, orconversion rate optimization (CRO)is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.”
The day before, you were a little sleepy, and since espresso hasn’t been invented yet, you only managed to sell 15 of the valuable jewels , even though the same number of people, 100, visited your stall.
What is Online Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action on a website, during a time period. Any valuable engagement your visitors make may count as the desired action, as long as it fulfills your webpage’s goal. Remember, every page should have a primary goal.
By measuring conversion rates , you find out if your pages are persuading visitors to take the action you want them to take on the page. The higher the conversion rates, the better your design and copy are reaching out to qualified prospects.
Let’s take your product pages on an ecommerce website, the goal of these pages it gets visitors to click on “the add to cart” button. And of course, the final goal is to get these visitors to place an order (convert on the website).
Micro conversion rate : this refers to smaller engagements that can happen on a site. A newsletter sign-up or a click on the “aad to cart” button is a good example of a micro-conversion rate on an ecommerce website.
3: Employ Lead Capture Forms to Increase Conversions
The main element that is influencing your conversion rate is the lead capture form. This tool is crucial to your WCO or conversion rate optimization (CRO) strategy because it determines the lead from non-leads.
For example, Single Grain lets you include names and logos of the most valued customers in your form. This process allows you to present your brand as a credible business. All you need to do is, get the approval of your clients, and use their details.
Furthermore, with Unbounce, you can present frequently asked questions ( FAQs) along with your form. It will enable you to eliminate any doubt you may have concerning the product or service by answering your questions.
Why that essential? It is crucial because several visitors ad users who land on your form may not submit and convert because of unresolved issues about your brand. So with the FAQs on the lead capture form, it helps to resolve any problems they have.
5: Develop Conversion Measurables
A sustainable website conversion rate optimization (CRO) strategy starts with identifying your targets for every webpage. This approach signifies that your successes correlate to the goals of your landing pages.
For example, with digital products to sell, your primary goal is to sell your materials; while your secondary objective is to gain additional leads. And thirdly, you want to convert new leads to buyers. Therefore, what steps can you implement to achieve your goals?
Interestingly, there are several ways to realize your aim. These include accumulating leads through gated content pieces and other types of downloadable materials. This approach is ideal because it offers you an avenue to build your website conversion measurables, such as:
With your conversion rates indicators, you can begin your website conversion optimization processes. In light of this, it will help you to improve website user experience (UX) and significantly enhance your conversion rates
CRO capitalizes on traffic you already have. This means you aren’t spending more money getting visitors to your site,just doing a better job of converting them once they get there. Optimization increases the return on your current investments,and converting a higher percentage of your current visitors is much more cost-effective than attracting new ones.
Multivariate Testing (MVT)
The testing of multiple variations of many different page elements in various combinations to determine the best performing elements and combinations. For example, a multivariate landing test may test many variations of the pictures, copy, and calls to action used on the page in many combinations to find the best performer.
Here’s an overview of the things you are going to measure in order to gauge your current rate of conversion, identify the trouble spots and design a plan of action. You can get these numbers through Google Analytics, KISSmetrics, or another analytics service of your choosing. The numbers critical to CRO are as follows:
But how long are people spending on your site? Which pages are they visiting while there? This next set of numbers can help you to form some testable hypotheses. Looking at your Bounce and Exit Rates as well as your Engagement Metrics is the first step in making sense of your conversion rate.
Average Time on Site
An Engagement Metric, the Average Time on Site of users gives you a general idea how long people are sticking around. A high bounce rate means a low average time on site—visitors aren’t sticking around long enough to do whatever it is you want them to do.
Similarly, Average Page Views is an Engagement Metric that tells you how many pages the average visitor through before leaving. More page views can mean engagement but also can mean a lack of clarity in your conversion funnel, if there is no conversion.
These are the metrics that matter. Take the example above—the site with 5,000 visitors per month but only 50 conversions could either pat themselves on the back for all those unique visitors or recognize that their conversion rate could be much better than 1% and then work to optimize those numbers.
Want To Save This Guide For Later?
It’s also important to understand that optimization is a dedicated, repeatable process. It’s not a once-and-done activity. You’ll work through the process, then begin again. And since you can always improve your results—no matter how much you improve them—you’ll continue optimizing as long as you’re in business.
You start by identifying your goals. You gather relevant data, analyze it, and create a hypothesis. You design your variants, implement technology and test your hypothesis. Then you analyze results, which will give you new insights and ideas for new tests.
Keep in mind, though, homepages are actually one of the most difficult pages to optimize because they’ve got to perform so many different tasks—and everyone wants to prioritize their own goals. The sales team is looking for qualified leads. The acquisition team is looking at how they can convert the traffic into emails.
At this stage of the process, you have your data and you’ve identified the elements that are likely hurting your conversion rates. Now you need to make some guesses about how you could fix the issue you’ve identified.
Notice that your hypothesis is about your intent. You need to be very precise about the outcome you’re aiming for. You also need to be sure it’s something you can measure and will improve your results in a specific way.
And while there’s no limit to the number of tests you can run on a site at any given time, if your site doesn’t get a lot of traffic, you’ll need to limit the number of tests you run—it simply takes too long to run a test and get valid results if your site is small.
If you’ve designed a simple test and nothing’s broken, it will take 9 to 11 days to get it up and running. But hiccups happen, so be prepared for tech issues and other glitches that could add a few days to this timetable.
This test is braindead simple. It only involves a few copy changes, which means it could be set up quickly. But it’s not very meaningful, and it’s not scalable at all. What you learn from this test won’t impact other tests in a significant way.
This test, for the DigitalMarketer site, is a lot more complicated. Because it’s a major redesign, it will take longer to set up and to implement. But we’ll learn a lot more, and our findings can be applied across our other tripwire pages, so it’s very scalable.
TIP: For a complicated test like this one, you’ll want to create a mockup, then build it in a landing page builder. Once your variant has been tested and proved, you’ll then want to scale it across all similar offers, so the results you gained from this test can be applied to all related pages. In this case, it took a month to do that.
Every test should run until it achieves statistical relevance—otherwise you can’t trust the results of your test. But the length of time it takes to reach statistical relevance depends on the number of variants you’re testing and the number of conversions you have per day.
What is "statistical relevance"? It’s how you mathematically prove that your test’s outcome is reliable. If you end a test too early, you won’t have enough data from the test to verify that your hypothesis was true. It might not be—and if you had run the test longer, the numbers would have proven it.
For instance, on Day 1, if your results tank, something is broken. Stop the test and diagnose the problem. If, on Day 12, your numbers are still 80% down, the test isn’t working. You need a pragmatic approach to know how to respond.
As a CRO, your goal is to mitigate risk while testing new ideas. So if a test is performing badly and the traffic source is organic, you can probably afford to keep it running. If it’s a paid traffic source, you’re losing money the longer a failed test runs. You should probably end it sooner than later.
Ecommerce conversion rate optimization strategies
Optimizing your online store isn’t a one-and-done solution for ecommerce, it’s an ongoing process that will help you constantly learn more about your audience and how you can better serve them. It’s not a tactic with an endpoint—it’s something you should always be doing to get better.
“CRO requires a growth-driven design approach with continuous iterations,” says Michael. “Ongoing analysis, along with testing using tools like Google Optimize, will drive incremental improvements to help your Shopify store reach its full potential.”
Your homepage needs to feel inviting and to make it easy for people to enter and navigate your store. It needs to be a visually appealing and consistent experience that works toward achieving a single goal: getting people further into your store so they can find products they want to purchase.
1. Simplify the user experience
When it comes to designing an effective homepage, simplicity is key. It only takes 50 milliseconds for a customer to form a first impression of your website, so you need to do everything possible to make those moments count. Avoid overwhelming potential customers with excessive images and text. Instead, stay on brand and on message with a simple, visually appealing design.
Just take a look at Province of Canada. For its homepage, it used a large hero image that occupies most of the space above the fold. The copy is simple and straight to the point, with a clear call-to-action (CTA) that pushes visitors to a collection.
If you’re not sure what to feature as your main hero, it’s usually best to go with either your bestselling or most profitable products, or collections like new arrivals or current promotions. This is especially true since 86% of website visitors want to see information about products on the homepage of a website.
2. Show off coupon codes, real time purchases, and more
As soon as your customers hit your homepage, you have the opportunity to start building excitement and driving them toward your products. If your goal is to get more traffic to your products, there are a bunch of great apps for Shopify store owners that can help drum up demand and incentivize purchasing:
Welcome bars. Apps like 20+ Promotional Sales Tools let you share sales, coupon codes, promotions, and more with your customers as soon as they arrive on your site. These apps add a non-intrusive floating bar to the top of your homepage that will instantly grab your customers’ attention and push them exactly to where you need them to be.
Pop-ups. Pop-ups and pop-unders are fantastic for building your email list. Try using an app like Privy or Popup to add a quick pop-up to your homepage offering a coupon code in exchange for a newsletter sign-up.
Real-time purchases. Apps like Fomo Social Proof add a small notification to the bottom corner of your store, showcasing real-time purchases being made by other customers. These apps incite a sense of urgency while also giving customers social proof that other people are out there buying your products right this minute. Behavioral psychology researchers at the University of Kentucky report that urgent situations cause people to act impulsively and quickly.
3. Add testimonials to build trust
Have you been featured in major publications? Are your products used by any high-profile influencers? Add testimonials, reviews, and badges to your homepage beneath your main content to build trust and project credibility. After all, 88% of consumers trust online reviews as much as they trust recommendations from their friends and families.
4. Use intelligent search
If your store has a large amount of products, you might want to consider featuring your search bar prominently on your homepage, giving your customers the opportunity to head directly where they want to be rather than digging through categories.
With apps like Smart Search & Instant Search, you can power up your search bar with predictive results that help your customers find what they’re looking for. Intelligent search bars suggest results and products as users are typing while taking into account things like spelling errors and alternate product names.
Your happy customers will encourage other people to try your product or service into their circle. Never underestimate the power of referrals and word-off-mouth. This website gets good amount of referral customers from their happy customers.
Beginner’s Guide to Conversion Optimization
When it comes to internet marketing, you can generate more revenue in one of two ways. You can drive additional traffic to your site in order to increase sales, or you can improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving.
Next, you come up with a hypothesis to test, and then you create a new version of a web page or landing page to test against your current version to see which one is more effective at getting visitors to sign up or buy. In the end, you implement the variation that convinces the highest percentage of people to buy what you’re selling.
Switch Video, for example, found that changing a single word in a call-to-action button copy increased qualified leads generated from their homepage by 221%. In another test, Performable, a company acquired by Hubspot in 2011, was able to increase click-throughs 21% by using a red button instead of a green one.
However, testing is the key factor when it comes to CRO. Without testing, you’re left relying on your gut instinct to determine what will be more effective, but once you test, you know right away whether a change leads to an increase or decrease in conversions. It takes the guesswork out of knowing what you should say and how you should design a new web page.
The number of tests you can eventually run are endless. You can test different headlines, new value propositions, varying button colors, different call-to-action copy, and much more. Each change has the opportunity to impact conversions, and small wins add up over time.
Get People Engaged Immediately
By working through the above listed tips you will go a long way to improving your website’s conversions. Additionally, you will also create a better user experience for your users by implementing the above conversion optimization tips.
When you make the changes in your website, I recommend taking small steps and measuring the outcomes along the way rather than making changes all at once. That way, you will be able to identify which changes had the biggest impact on your conversions.
ABOUT THE AUTHOR
Hi Jabed! Excellent checklist of conversion rate optimization tips. I launched an e commerce site for three months and wouldn’t get good results. I don’t think it will possible for anyone to follow the complete list. Nevertheless, I would try to pick some of those and would implement it on my site. Thanks for this awesome list.
Engaging people through video or leverage a free trial option can enhance your first impression is true indeed. However, at the same time, if you have given the right information, which they are looking for, then you are on the way to expect some real customers.
I adore the look of your web site. I recently built mine and I was searching for some suggestions for my website and you gave me a couple of. Might I ask you whether you developed the web site by youself?
Hi Jabed, You have covered almost all points to optimize website conversion rate. Once a customer satisfies with your product, option for different payment option for customer makes a hazzle free and easy transaction experience for him. One should aware about popular transaction option trend. For online marketing clear and reliable warranty/guarantee offered by company is most important check list for customer. Also one should focus on complaint section regarding their service and on customer satisfaction. Almost all tips u provided are very useful. Nice.
This was a thorough checklist of things to include in a website. I’m a big advocate of blogging and it’s a great way to keep publishing new posts for both your audience and for search engines to to index. This will definitely help with building organic traffic as well as direct traffic resulting in a big loyal following.
What tools do you need for CRO?
A web analytics tool . This tool is essential because it helps you monitor your current website conversion rate and success metric performance. It also helps you to gain great visitor insights and find poorly converting pages for improving. A simple web analytics tool like Google Analytics needs to be setup and used for this.
Visitor feedback tools. Getting great feedback from your visitors is essential for really understanding their needs and for gaining high-impact ideas for improving your website and conversion rates. The most important tool to use for this is Hotjar.com. User testing tools like Userfeel.com and UsabilityHub.com are essential too.
An A/B testing tool. Ideally you need to test different versions of your content (like different call-to-action buttons or different page layout) to see which version increases your conversion rates the most. A low-cost A/B testing tool like VWO is a great place to start, and here is a review of leading A/B testing tools.
CRO shouldn’t be done randomly or only as a project – a continuous CRO process is needed for success. I created a CRO success flow that helps ensure you get the best results for improving your conversion rates and website sales. Here are the 5 steps of this process:
Conversion research then feeds into CRO ideation step 2 where ideas are created for improving your website, along with ideas from website persuasion and UX elements (2 of the other parts of CRO).
The last and very important thing to do for step 5 is to review, learn and iterate from what you have launched or tested. This then feeds back into forming more conversion research, and the process continues again.
What website elements have biggest impact on CRO?
Unfortunately there is no silver bullet that will work every time. Depending on your type of website, your unique value proposition and your type of visitors, there are hundreds of website elements that contribute to increased conversion rates. However, here are some things to improve that often have a big impact on increasing your conversion rates.
This is a common question, and the answer is that good conversion rates vary. This is because conversion rates are hugely dependent on your website type, your unique value proposition, and your marketing efforts.
For a rough benchmark though, 2% is average for an ecommerce website and anything above 5% is considered very good. But to prove my point, it’s not unusual to have conversion rates above 50% for good, focused paid search lead generation landing pages.
Also, don’t compare your conversion rate to your competitors or what you have read in a blog or a report – it’s risky because it may set you up for a fall or set incorrect expectations to your boss. It’s more important to increase your current conversion rate – never stop improving!
But even though it’s not easy, it is important to reach out in sympathy. Our words can’t take away the pain of losing a loved one, but they can go a long way toward helping a grieving person feel loved and supported.
How to Write a Condolence Message: The Best Examples of Condolences (updated May 2022)
May peace be with you.
As a testament to your strength and courage, you are in our prayers.
We hope you find peace and comfort in your time of grief.
Please know you are in our thoughts and prayers, and that we are sharing in your sorrow.
Let the memories provide comfort in your journey through this loss.
I send my prayers and support to you and your family during this difficult time.
Please accept my deepest sympathies to you and your family.
Rest In Peace, dear friend. Wishing you comfort and peace.
My heart is saddened by your loss.
My thoughts and prayers are with you at this time.
My heart aches for you and your family.
It is never easy to find the words to express our feelings when there are no words that can fully capture the depth of what we’re feeling.
We hope you can find comfort in the memories and celebration of their life.
Please know how much they will always be loved, deeply and sincerely.
We are so sorry for your loss, and send a prayer your way.
You have our deepest condolences as you grieve this passing.
Condolence messages for loss of mother
I’m so sorry for your sorrow and loss. I know your mother is smiling somewhere, as she watches over all of you.
Your dear mother was so loved and was so good to everyone who knew her. She will be missed by so many.
May your mother’s soul rest in peace.
We deeply miss her, and we pray for you. Her passing is a great loss for so many.
Your mother was a gem, and will be greatly missed.
I’m truly sorry to hear about your mother. She was such a great person.
Your mom touched so many lives. May her spirit continue to live through you and your family.
Remembering her wonderful and gentle soul will forever remain in our hearts. May she rest in peace.
May her soul rest in peace and light forever. Wishing you peace and comfort.
Your mother was such a sweetheart, and was so full of so much love for others. May she rest in peace and be free from pain.
I’m so saddened to hear of your loss. Your mother was a wonderful woman. I wish peace and comfort to you and your family.
Your dear mother was such a beautiful soul. The world has lost a wonderful person. I know you will hold on to the memories and the lessons she has taught you
She taught us that love is the only truth.
She was a very special person and always will be. May God be with you and your family in this time of sadness.
My thoughts and prayers are with you as you deal with your loss and with the absence of your father.
Your dear father will be very missed. May he rest in peace.
His spirit is everywhere, like a beautiful light that he took with him.
My heart goes out to you. I’m terribly sorry for your loss. I know your Dad was a very special man.
His soul will live forever in our hearts.
We want you to know how deeply, truly, and dearly we will miss him.
He touched so many hearts, and opened so many minds.
We will never forget him, and are grateful to have had him in our lives.
My thoughts and prayers are with you as you are dealing with your loss and with the absence of your father.
May your father’s soul rest in peace. He will be forever missed.
Your dad was such a wonderful person, and I will always be grateful for the memories I have of him.
Your father has taught me how to be a good human being. He was a gentle, kind, and selfless man.
We’re happy we had him in our lives.
His loving warmth will be forever with us.
He will not be forgotten, and will be greatly missed. Rest in peace, my friend.
Your father was a very honest and trustworthy man.
It can be a great comfort to a grieving person or family to hear that others thought highly of their loved one, too. If you knew and admired the loved one who has transitioned, be sure to let your recipient(s) know.
“What an amazing person and what a remarkable life. I feel so lucky that I got to know him.”
“What a good and generous man your father was. I thought his funeral service was a wonderful tribute to him and all he has done for our community. He will be missed.”
“Your granddad believed in uplifting everyone in his circle. I was one of those people. And I am so honored to have known him.”
“Your mama was an amazing lady, and I feel privileged to have known her. I know you will miss her deeply. I’ll be keeping you in my thoughts and prayers.”
“Celebrating the life of a good person and mourning their passing with you.”
“Celebrating the life of a good man and mourning his passing with you.”
“Your daughter touched so many lives for the good. I’m grateful I had the chance to know her as both a colleague and a cherished friend.”
“Your mother blessed so many people with her faith and kindness. Praying that you’ll find comfort in your memories of her and in the knowledge that others are missing her, too.”
“Our abuela told us our stories, passed down traditions and held us together in love. We are so blessed to come from her and to feel her love from heaven.”
“I have the best memories of staying with Aunt Edie as a kid. I don’t think I’ve told you this, but starting when I was about 10, she would take me to Becker’s for ice cream cones…and let me drive! Only Aunt Edie…I’m going to miss her fun-loving spirit so much.”
“Nobody could tell a funny story like your mom. Remember at your graduation party—the story about the vacuuming incident? My face hurt for a full day after from laughing so much. I’ll always cherish those memories of fun times spent with her.”
“Your mama was always doing for people. A lot of people have been blessed by her kindness and hold her close in their hearts.”
“Qué persona tan maravillosa y qué vida tan extraordinaria. Me alegra mucho el haberla conocido.”
Writing tip: Need a more specific word than “good” to describe the deceased? Consider one of these: kindhearted, talented, admired, unforgettable, fun-loving, funny, wonderful, well-loved, lovely, sweet, generous, one-of-a-kind, one-in-a-million, honorable, respected, caring, hardworking, strong, energetic, happy.
Composing Loss of Father Sympathy Card – 3 Easy Steps
Comforting a friend who has lost a Father is probably one of the most difficult things you will need to do. Very few of us are experienced in dealing with death on a daily basis and it can be stressful.
The first thing to know is that your friend is in pain, grieving and needs any help they can get. They will not judge you, nor criticize what you do. Any small measure of support will be appreciated, even if they do not show their feelings at this time.
Being at the funeral or memorial service is the first step in showing that you care. Try at all costs to attend the ceremony. Offer your condolences and then step back and allow the process to take place. If possible, make contact with the family spokesperson and let him know that you will be available for any help needed in the weeks to come.
Very often, you don’t need to say much. Let your friend know that you are there to listen. Let them talk and express their feelings. Don’t be judgemental or critical. Allow them time to work through the grief. If they don’t want to talk, try not to force the issue by calling and being rejected. Simply tell them that they can call you whenever they are ready.
Often, the grieving person will want to talk about how their Father died. For many of us, this is probably a conversation we would rather not have. Be prepared to listen and try not to become emotional if possible.
After a death in a family, there are many admin and day-to-day issues that need to be dealt with. If you have the time and are able to help it will be much appreciated. You can offer to make phone calls to landlords, colleagues, business clients, insurance companies and financial institutions. You can help with simple errands like organizing meals, doing the shopping or cleaning around the house. Looking after pets will be appreciated in the days to follow.
If you cannot be there in person, you can arrange to have groceries or essential supplies delivered. This will take the burden off day-to-day living, knowing that these items are taken care of without the need for them to worry.
If your friend is willing to talk, offering wonderful stories about their Father will be a great comfort. You can reminisce on memories you have about their Dad and on special times and experiences you shared. Try to find funny and uplifting stories that will lighten the mood.
Offering a presence at the time of a death is greatly welcome. But life goes on, people move on and your friend’s grief will fade in your mind. Remember that your friend will continue to have bad days for many months and even years. Occasions like Dad’s birthday, Father’s Day, Christmas, anniversaries and other celebratory days will be extremely hard. Let them know that you are still there for them, long after the death. Call or visit, send a card and tell them that you are thinking about them on this special day.
If you are a creative person, why not make a fabulous scrapbook of their Father? Include family photos and anecdotes to create a memento that they will cherish in the years to come. If you are not up to this, simply frame a photo of their Father, add some lovely words and offer as an equally wonderful and lasting gift.
While the AP and Reuters guides are available online, books written by newspaper editors — such as Harold Evan’s Do I Make Myself Clear — are also widely available on websites including Amazon.
Strategies for Becoming a Better Writer That Actually Work
Much of that time has been dedicated to academic and technical writing, including university essays, research papers, funding applications, and graduate school submissions.
More recently, I’ve been writing and editing web-based content for businesses operating in the corporate world, with a particular focus on content marketing, internet marketing, entrepreneurship, and startups.
From academic authors, post-secondary students, and administrative bureaucrats to corporate clients, self-proclaimed content marketers, and everyday bloggers, I’ve come across a lot of writing over the past one and a half decades.
And whilst I’ve had the pleasure of reading and learning from the brilliant insights of countless exceptional writers — many of whom are exceedingly more talented than I am—I’ve also come to realize that there’s a huge amount of awful writing to be found in both print and digital media.
For both school-age children (from grade school all the way up to college/university) and working-age adults, deficiency in written communication is becoming both more common and more pronounced (sources: 1, 2, 3, 4, 5, 6, 7, 8).
Reflecting on his experiences teaching undergraduate and graduate-level students at schools like Harvard, Yale, and Columbia’s Graduate School of Journalism, Verlyn Klinkenborg insists:
“[Students] can assemble strings of jargon and generate clots of ventriloquistic syntax. … But as for writing clearly, simply, with attention and openness to their own thoughts and emotions and the world around them — no. That kind of writing — clear, direct, humane — and the reading on which it is based [are absent]”.
A 2016 article on inc.com reports that “blue chip businesses are spending as much as $3.1 billion on remedial writing training — annually. Of this budget, 2000.9 billion [i]s spent on current employees — not new hires”.
How to Become a Better Writer
Practice makes perfect, so set aside just 10 or 15 minutes each day to free-write. Free writing is a healthy daily habit that allows you to get your thoughts down on paper (or computer) without worrying about outlining or proofreading your ideas. Think of it like a journal, but focus your daily entry on personal growth or a subject in which you want to become — or be seen as — an expert.
Be selective about your reading choices, though. While reading in general does help you take on new points of view, the content you’re reading can have the biggest impact on what you get out of it. According to a study by the University of Florida, reading academic journals and literary fiction can actually make you capable of more complex writing projects than reading simple, curated, or pop-culture web content.
Weed out clichés
Clichés are every writer’s stumbling block, ever an uphill battle — though the battle has its ups and its downs, and what matters most is not the destination, but the friends we made along the way. You get our point, hopefully: clichés are lazy, overly familiar, platitudinous, and often boring. Every time you use a cliché, you’re wasting an opportunity to be original and authentic.
Primarily, our issue with clichés is no moral qualm about authenticity. It’s the simple fact that they completely drain your writing of its ability to be memorable. Lifeless, it falls to the ground, faceless and forgotten.
Which contemporary author are you?
Think about structure
You might write a beautiful sentence and have an incredible command of the language, but if your structure is not up to standard, your message will be unclear, or perhaps even confusing.
It’s important that your content is ordered logically, leading the reader through your arguments or ideas point by point. You should assume knowledge of your reader, so make sure you build your articles like a house:
Make the most of templates and workbooks
If you’re asking how to become a better copywriter, this Ultimate Semrush Content Writing Workbook is free to download. Perfect for copywriters, content marketing specialists and anyone else who wants to either start a career as a writer, it will help reinforce the writing skills you have already developed.
Finally, to acquire professional knowledge in content structure, you can can choose between a wide spectrum of courses in content writing expertise from prolific learning apps for career advancement.
Best Travel Insurance Companies
People with strong writing skills are perceived as more reliable and trustworthy. Honing in this skillset with not only help you in your current role but will help you move up the corporate ladder. A study by Grammarly noted that those with fewer grammatical errors in their writing correlated to more promotions and higher salaries.
This doesn’t mean emails and reports without grammar errors are a quick shot to CEO, but it does create more credibility. When you come across composed and well written (or spoken), opportunities will be offered to you. In most jobs you will spend one third of your time writing and 73% of managers want employees who excel at this skill.
Think about it this way, if you received an email with poor sentence structure, and a bunch of typos, no matter how great this employee was, your thoughts may be more likely to point to them being unreliable, lazy or negligent.
Building this skillset will set you apart from others, especially in the worlds of technology and engineering, where many employees don’t lead with their writing and communication skills.
Try an experiment with your writing for 30 days! Commit to practicing your writing every single day. It is a muscle and skill that you can build over time. Set aside 30 minutes each day and write something related to your line of work, be it an opinion you have or a draft of something you know you’ll need to say or write. This could mean you focus on sending a very important email to a top tier manager, or write a professional blog post that you add to your LinkedIn Profile. This not only helps your writing skills but will grow out your personal brand as a professional!
“The more you write, the easier it will become. Writing is not only a process of improving your skills as a professional writer, but also your skills as a creative person. When you look back a year later, you will be blown away by how much you have improved.” – Kirsten Trammell
All national exams for this school year have been cancelled, education minister Arie Slob has decided in consultation with the .
After completing primary school, pupils move on to one of three types of secondary education: pre-vocational secondary education (VMBO), senior general secondary education (HAVO) or pre university education (VWO). Secondary education prepares pupils for secondary vocational education (MBO), higher professional education (HBO) or university education. In the lower years of secondary school, pupils follow a broad curriculum. Pupils in the upper years of HAVO and VWO choose one of four subject combinations. Pupils in the upper years of VMBO-T choose one of four sectors, while those in other VMBO programmes choose one profile from a total of 10.
Explore the future of active learning. Get Top Hat’s best blog posts delivered to your inbox Postsecondary Education, also known as tertiary education, is the education level that follows the successful completion of secondary education, often referred to as high school. Postsecondary education includes universities and colleges, as well as trade and vocational schools. Postsecondary education usually culminates with a diploma, certification or academic degree.
Secondary education is part of compulsory education. All children must attend school until they reach eighteen years of age. Following a part-time course from 16 years of age is also an option (15 years of age if the student has followed a second full year of secondary education). This is what is called an apprenticeship – alternating education .
All these orientations provide access to higher education, except vocational education, for which a seventh year must be completed to obtain the Certificate of Higher Secondary Education).
The continual advances in technology are changing the way students learn, connect and interact every day. Skills developed by students through STEM provide them with the foundation to succeed at school and beyond.
Educators break STEM down into seven standards of practice (or skill sets) for educating science, technology, engineering, and mathematics students:
In the United States, the program helps immigrants with skills in the STEM subjects obtain work visas. In addition, STEM focuses on perceived education quality shortcomings in these fields, with the aim of increasing the supply of qualified high-tech workers.
In recent years, arguments have signalled the value of STEM education for building discipline knowledge and an array of capabilities, skills and dispositions, aligned with the needs of young people functioning productively and ethically in dynamic, complex and challenging future work, social and political environments. This combination has been termed STEM literacy and positioned as a desired outcome from STEM education programs. However, knowledge is limited on ways this can be developed in K-12 schools. This article introduces a framework that conceptualises the integrated nature of the characteristics of STEM education. It identifies and maps key characteristics of STEM education, recognising different entry points, curriculum designs and pedagogical strategies for school programs. The framework provides practical guidance for planning and implementing STEM education in schools.
Price includes VAT for Ukraine
In this approach, content and skills from curriculum areas are used to investigate real world questions and issues through project based learning. In the process, learners develop STEM literacy in the key curriculum areas.
STEM approaches highlight connections between the learning areas of Science, Mathematics and Technologies (which can include engineering) and the broad capabilities and dispositions learners will need in a rapidly changing world.
“Higher education institution (HEI) is a term from the Further and Higher Education Act 1992. Under the Act, it means any provider which is one or more of the following: a UK university; a higher education corporation; an institution designated as eligible to receive support from funds administered by the Higher Education Funding Council for England (HEFCE), aside from further education colleges”. (Eurydice – European Commission).
In England, Higher Education institutions are independent, self-governing bodies active in teaching, research and scholarship and established by Royal Charter or legislation. Most are part-funded by government. Higher Education (HE) is provided by different types of institution. In addition to universities and university colleges, whose Charters and statutes are made through the Privy Council which advises the Queen on the granting of Royal Charters and incorporation of universities, there are a number of publicly-designated and autonomous institutions within the sector. About ten per cent of higher education provision is available in colleges of further education by the authority of another duly empowered institution.
Postsecondary education is decentralized from regulation by the federal government and is essentially independent from it. Postsecondary education is often diverse because there are private and public institutions. Some institutions are small and affiliated with religious organizations, while others could be secular, rural, urban, or suburban.
Explore the future of active learning. Get Top Hat’s best blog posts delivered to your inbox
The information provided in the HECA Compliance Matrix was compiled from publicly-available government agency websites and relevant secondary sources, including resources from the following National Association of College and University Attorneys (NACUA) member institutions: Catholic University of America, University of Florida, Georgia College and State University, Kent State University, North Carolina State University, State University of New York (SUNY), University of Vermont, and Washington & Lee University.
The HECA Compliance Matrix lists key federal laws and regulations governing colleges and universities. It includes a brief summary of each law, applicable reporting deadlines, and links to additional resources. Users can sort by topic area or by date to plan for upcoming reporting requirements. Users can also filter by topic, to limit the matrix to certain topics of interest (i.e. athletics or human resources).